Will the Answer Engines Cite You?
Discovery is moving from search results pages into AI assistants, and most companies cannot say whether they are cited. The same measurement discipline applies.
Writing
The Lowest-CAC Channel Is Built, Not Bought
I have built affiliate programs twice. Both times they became the cheapest source of customers in the mix. The economics, the operations, and what compounding looks like.
The 80% Direct Problem
When most of your traffic reports as "direct," you do not have a channel mix, you have a guess. What an attribution rebuild actually involves and what it changes.