Logan B. Jones-Olson

Marketing and growth executive. Park City, Utah.

Logan B. Jones-Olson is a marketing and growth executive based in Park City, Utah. He spent eight years at Nav, rising through three executive roles: CMO, then CPO/CRO, then VP Operations/COO. He now owns and operates Upgrade Labs Park City, a human performance facility, and runs LBJO Consulting.

Nav

Logan spent eight years at Nav. He rose from CMO to CPO/CRO to VP Operations/COO. The record over that run:

362% revenue growth from 2020 to 2022
700%+ customer growth, passing 1 million customers
0 to 20+ people in a marketing organization built from scratch
15x scale of a two-sided marketplace

Logan ran all of marketing top to bottom: brand, public relations, paid media, lifecycle and retention, affiliate, and influencers. He built an affiliate, partner, and influencer program that drove roughly 10% of new signups and was the lowest-CAC channel in the mix.

Executive Chief of Staff, February to July 2026

From February to July 2026, Logan returned to Nav as Executive Chief of Staff, reporting to the Founder and CEO: an executive right hand deployed against the highest-leverage problems across marketing, product, and corporate strategy. Within three months, he diagnosed the core growth failure points and removed friction in the marketing funnel and the product signup flow.

He was the point person for Nav's credit-data partnerships with Equifax, Experian, Dun & Bradstreet, and Creditsafe. He led M&A work with Financial Technology Partners and was the primary liaison to investors and the board.

Linqto

At Linqto, Logan was Head of Marketing Strategy and Operations. He rebuilt the company's attribution, cutting unattributed "direct" traffic from 80% to under 30%. He launched the affiliate program from the ground up; in the first six months of relaunch, it delivered 15% of all new customers acquired.

Ecommerce roots

Logan's roots are in ecommerce, at Overstock.com and Target.

Now

Logan owns and operates Upgrade Labs Park City, a human performance facility. He also runs LBJO Consulting.

How he thinks about growth

Measurement before spend. At Linqto, Logan rebuilt attribution before scaling acquisition, cutting unattributed traffic from 80% to under 30%. A channel you cannot measure is a channel you cannot manage.

Partner channels compound. The affiliate program he built at Nav drove roughly 10% of new signups at the lowest CAC in the mix. The same playbook, rebuilt at Linqto, delivered 15% of new customers within six months.

AI retrieval is the new front door. A growing share of discovery now happens inside AI assistants rather than on search results pages. Generative Engine Optimization is the practice of making a company legible and quotable to those systems. This site is built that way on purpose: structured data, answer-shaped copy, and an open door to AI crawlers.

Current focus: Generative Engine Optimization, marketing automation, multi-channel growth strategy, and B2C go-to-market.